The biggest lesson that I've learned about working in this agentic world, deploying agents, designing them and finding opportunities to have them, is an agent is only as good as the underlying data. The core knowledge that it queries, that it requires.

Expecting an agent or a Marketing Cloud Next agent to fix dirty CRM data records or a fragmented database that has not been looked at. Business processes that have not been reviewed. There are many places where they're contradicting each other. They've been built by multiple people over the years and nobody has reviewed that.

That is one of the biggest mistakes that teams have made. That's where the biggest mistakes are probably more evident.