We can iterate so fast now. We can spin a group of concepts so fast. If they're not great, it's not a big deal. You just abandon them or you move on to the next thing.

We don't have that sunk cost fallacy: because I've spent 40 hours working on this, I have to run with it. It's 15, 20 minutes, something that's done. Don't love it? Throw it away. Try something different. The iteration that we can do is going to be amazing.

These AI tools are driving the cost of software down significantly and we're able to punch above our weight class so to speak. We basically program in English. That is what it is. If you know a little bit about the how of programming, GitHub and some continuous integration tools and stuff like that, you can plug into the process and the process will kind of almost write itself.

I created a CRM for myself. I bought an expensive printer and I want to share my expensive printer with my neighbors. So I created a website that allows me to do that. I have a lead process where they can ask for stuff. It's all bespoke stuff. They can fill out a form: I want this, here's some files. It all gets attached, loads into a database and then I can see it. I can mark it as in progress or I can have a conversation, all through this database.

It's all built on Cloudflare. Google Antigravity wired it up for me. I had a domain and it created something automatically with the command line tools. It configured everything, it defined the databases. Every time I've got a database change it's pushing the database changes up to the tool. It's taking care of all the hosting. It's a fun project for me just to see what it can do.

The whole DevOps, the whole publishing, everything is there. You just need to spend some time, some hours, arguing with the tool to be able to set it up. Once you set it up, the tools with their memory, that becomes amazingly powerful.

I was having a conversation with my wife: we have this idea for a website. We have a farm and we sell eggs and stuff like that. I want a website for the eggs. I was able to go from a logo to a website in 25 minutes, because I'd already worked through a couple of iterations of building a website from scratch.

Here's a logo, here's what I'm thinking, again talking on the phone, to having a published website with all the pages, with the contact form and the social media piece. If you were to link to it on Twitter or LinkedIn, the social cards were all already built, because the memory of the AI had that. I'd shown it that already. It knew what I expected. It was able to crank this out in very quick order, doing a better job than I can do by hand. 20, 30 hours of what would have been work for me is now 25 minutes.